 | 15-16 November 2011 - Lissone | First appointment devoted to ITALIAN DEALERS for the presentation of the "GREEN POINT" project.
A programme filled with contents, developed with a view to ensuring an increasingly synergetic, effective "presence" of IVM alongside its dealers.
The setting for the meeting was the attractive new Cattaneo9 showroom, particularly appreciated for the elegance of its spaces in perfect harmony with the "new IVM design philosophy".
A new language that uses the emotional and rational involvement of all senses to transmit a new way of considering the product, a new way of thinking and communicating... a new way of considering the office, a concept that was specifically "illustrated" in the speeches by Enrico Vergani, IVM's General Manager, and Stefano Forlani, Sales Manager.
In this respect the in-depth approach taken by Professor Marco Aurelio Sisti from SDA Bocconi University on the subject of "Value-based competition" was also important.
Special attention was also paid to the presentation of the web marketing strategy designed by IVM for dealers, the first online integrated communication programme for Office Furnishing in Italy.
IVM_ a new way of considering the office. |
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